Equalizing the playing field in the AI search era
Scrutor was built by a dedicated team of professionals with experience in technology and business consulting — with one goal: to give local businesses the same AI search visibility that large brands take for granted.
Our Mission
When a potential customer in your city asks ChatGPT "best dentist near me" or "top-rated HVAC company in [city]" — they get an answer. That answer is not random. It is drawn from businesses that AI engines have already verified, indexed, and trust.
Research shows that 46% of all Google searches are now local, and the share being resolved directly inside AI engines — without a click — is growing every quarter. Local businesses that haven't optimized for AI search are becoming invisible to an entire generation of buyers.
Scrutor exists to close that gap. We make the diagnostic instant, the recommendations concrete, and the fixes actionable — regardless of your technical background.
Who We Are
We are a small, focused team of technologists and business consultants who have spent years watching SEO advice become generic, expensive, and inaccessible to the businesses that need it most. AI search changed the rules entirely — and we built Scrutor to give independent local businesses a clear, honest view of where they stand.
We are based on the principle that a great local business deserves to be found — not buried under algorithmic noise — and that the tools to fix that should be simple and affordable.
How the Audit Works
Your AI Search Score is calculated across four evidence-backed dimensions, each drawn from the signals that generative AI engines (ChatGPT, Perplexity, Google Gemini) use to decide which local businesses to recommend.
Generative Share of Voice
How often ChatGPT, Perplexity, and Google Gemini cite your business when a nearby customer asks a relevant question.
Cross-Directory Entity Consensus
Whether your Name, Address, and Phone (NAP) data is consistent across Apple Maps, Bing Places, Yelp, and the Better Business Bureau.
Machine-Readable Schema
Whether your website includes JSON-LD LocalBusiness markup that AI engines use to understand and trust your entity.
Review Velocity & Sentiment
The recency, volume, and tone of your online reviews — a primary signal AI models use to gauge business credibility.
Our methodology draws on published GEO research including the First Page Sage 2026 AI Search CTR study and ongoing analysis of how major LLMs resolve local entity queries. Audit scores are diagnostic estimates — AI engines update their models continuously, and scores reflect conditions at the time of audit.
Get in touch
Questions, partnerships, or agency inquiries — we read everything.